Gameplay in Hello Kitty Friends is typical for this genre. There's a grid full of Hello Kitty characters: the frog (Keroppi), the bunny (My Melody), the penguin (Badtz-Maru), and so on. As you play, you have to match three or more identical characters to make them disappear or create special pieces if you combine four or more.
In each level, you'll have an objective to complete. At first, the objectives are easy: combine 5 Hello Kitty pieces, combine 6 My Melody pieces and 7 Hello Kitty ones, etc. But as you keep playing, the objectives will become more difficult and the number of moves more limited, so you'll need a solid strategy if you want to get to the next level.
Hello Kitty Friends is a fun match-3 with truly charming graphics that any fan of the Sanrio universe is sure to fall in love with.